The Problem

Current apps/websites do not allow for building a schedule of several activities to do to fill up a day and there is no resource that allows people to discover places based on personal recommendations, despite the fact that it’s the highest incentive for people to try new things.

Local’s Perspective:  You are bored and want to find more interesting things to do in your own city. Googling everything becomes tedious. There are apps and websites that give reviews, but they are not as reliable as a friend’s recommendation.

Visitor Perspective: You are visiting a new city and all of the recommendations online are too touristy. You are hoping for several things a local would do or eat to spend a fulfilling day in the area.

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Purpose of the Product

Allow people to make quick and easy decisions to build a plan for the day + explore their city from a local perspective

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Proposed Solution (Initial Brainstorm)

-Share + Build day plans
-Recommendations by locals/friends/followers
-Build your custom schedule
-Choose your interests in the beginning to narrow content
-See the day as a whole, and not just one event
-Share events / Pre-plan of group events

-Filter by budget
-Location aware, selecting locations using a radius

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Project Challenges

Can this tie into an existing app?

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Feature Map (first rough)

I’ve listed a rough list of features and capabilities that the app on what page. The next step is to review how they all connect and build a taskflow/wireframe for one of the unique features of the app.

Features

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Customer Journey Map

Customer Journey Map

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Personas

Personas

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Survey Results

Summary:
– Word-of-mouth and seeing photos posted by family/friends most influenced the respondents decision to try something new
– A good number of people still use Yelp, Google websites with reviews, or local trustworthy news sources
– 75% of respondents usually look for something else to do in one day
– Proximity and duration determines whether or not they would go do something else
– Some enjoy browsing the area for that second activity, others say it is difficult to find/decide
– 79% or respondents like to share their experiences, especially Instagram and Facebook (it’s easy, Insta can be shared to other social accounts, and it’s nice to follow other locals and see what they are up to)

Full Document of Survey Results (16 respondents)

survey_screenshot1

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Related Apps

Full Document on Related Apps

Existing Apps-preview

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Paper Prototypes

I managed to walk through my paper wireframes with one other person for this rapid prototype. They offered feedback, but I know that it would be helpful to have more now that the complex prototype has been built using Pixate.

IMG_1070 IMG_1071

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Sketch Wireframes

A few of the wireframes. I built a couple slides to describe the app’s features for first-time users as well as a task on how to find and modify a friend’s day plan to become your own.

View the full task flow on Pixate with your phone! (*Required to download the Pixate app to view).

WIREFRAMES

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Walk-thru of Pixate Prototype

Not the smoothest, but this is a recording of the first round of wireframes that I’ve made. The task is to discover a friend’s day plan and create a new plan out of it, modifying one of the places with another.

It was tested with one user after putting it in Pixate. The user said that it was very easy to navigate. A lot of the architecture follows the Sosh app, especially when it hones in on the basic information of a location.

DayBook – Rough Walkthrough of Pixate Prototype from Erika Nicks on Vimeo.

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Was the Problem Solved?

Problem: Current apps/websites do not allow for building a schedule of several activities to do to fill up a day and there is no resource that allows people to discover places based on personal recommendations, despite the fact that it’s the highest incentive for people to try new things.

It’s a good start. The initial wireframes touches upon the key features that were intended to solve the problem:

-Browse through places that friends/followers have gone
-Build your custom schedule
-See the day as a whole, and not just one event
-Share events / Pre-plan group events

What’s still missing:

-Narrowing interests during app on-boarding
-Filter by budget
-Location awareness, selecting locations using a radius
-Where to put notifications to encourage in-app interaction
-How to add/find followers and friends
-A Look & Feel to the app (not yet completed)